Toyota Corolla

Zombie Attack

Corollas can survive just about anything, even a zombie attack.

Thermos

Brand website

A partnership with Threadless and new brand positioning led to a new thermos.com. I wrote everything from video scripts to subheads.

McDonald’s Happy Meal

The Ringbearer

A little ringbearer feels like a fish out of water in a big adult world until he finds friendship and happiness in a big red box.

Swedish Covenant Hospital

What Makes You Feel Better?

A One Show finalist and featured in Communication Arts. This campaign engaged readers with a simple philosophy about indulging in things that make you feel good.

Galter LifeCenter

Get Into It

A few unconventionally placed messages help motivate health club members and brand the facility.

McDonald’s Southern Style Biscuits

Busy Day

Grandma uses the homemade taste of Southern Style biscuits to her advantage.

Edward Heart Hospital

Things Just Don’t Work Without the Heart

This campaign added a twist to commonly known phrases of the heart and boosted heart scan appointments by 50%.

Remedy

Childhood Obesity New Business

This One Show winner is mocked up to look like a real sugar package. We filled it with four pounds of sugar and sent it to prospective clients in the fight against childhood obesity.

Crest Extra White Plus Scope Outlast

The Challenge

A wife challenges her husband to fresher breath.

Grands! Homestyle Biscuits

New Home

Grands! Biscuits help make a house a home.

Beanhead Café

New Opening Branding

These ads ran on Milwaukee city buses to announce the opening of a local coffee shop. The idea was to inspire neighborhood pride in this gentrifying area.

Hong Kong Supermarket

Welcome to Hong Kong

These ads helped bring a take-it-or-leave-it attitude to life.

Volvo

Tree Hugger

Volvo is famous for safety, but it also has a lot to say for its environmental friendliness.

WM Barr

Brand website

This family of chemical products had lived virtually unbranded before we redesigned their websites. I helped give each a distinct personality, making it easier for pros and DIYers to know and love them.